Case Study: Hearst Magazines achieves faster coverage and significantly higher social shares with NewsWhip Spike

Hearst Magazines - Customer Case Study

Hearst Magazines UK, a global publisher with many niche magazine brands, faced the challenge of unifying content strategy across its portfolio to better engage and grow social audiences. With editorial teams spread across categories, they needed a one-stop way to see how followers were reacting to content on different social platforms and decide what to cover each day.

Using NewsWhip Spike’s centralized dashboards and customized panels, Hearst’s audience team can spot trending stories each morning, allocate resources quickly, and publish on the platforms most likely to respond. The result: major time savings, faster coverage, higher engagement and reach (one site saw shares up 90% year‑on‑year), and stronger, growing social communities.

Hearst Magazines

Andy Joannou

Audience Development Manager