Case Study: Edelman achieves improved crisis management and influencer insights with NewsWhip Analytics

Edelman - Customer Case Study

Edelman, a leading global PR and communications firm, needed to know which articles and authors were driving conversation about their clients and how long those conversations would last. Their analytics team sought deeper insight into publication- and author-level performance to inform community management, content creation, and crisis response.

By adopting NewsWhip Analytics, Edelman gained a panoramic, time-series view of article virality that highlights which publications and authors are shaping coverage and the “long tail” of a story. The platform improved crisis management, surfaced breaking news and influencer opportunities, and strengthened campaign strategy by enabling more informed, timely PR decisions.

Edelman

James Ou

Senior Manager, Insights and Intelligence