Case Study: CrossCheck achieves early detection and accurate prediction of viral stories with NewsWhip Spike

CrossCheck - Customer Case Study

CrossCheck, a NewsWhip client, faced the challenge of spotting rapidly spreading — and often divisive — stories early enough to decide whether to respond or risk amplifying them. The team needed a reliable way to know if a story that had only a handful of shares would become a major item before committing resources.

NewsWhip Spike provided real-time tracking and a patented predictive algorithm that forecasts total engagement across Twitter and Facebook from initial activity. That early-warning capability let CrossCheck prioritize which stories to address, monitor pre-viral spread, and make faster, data-driven decisions — turning Spike into a daily tool for identifying and responding to emerging stories.

CrossCheck

Sam Dubberley

Project Manager