Case Study: BuzzFeed achieves faster discovery of region-specific viral content with NewsWhip Spike

BuzzFeed - Customer Case Study

BuzzFeed, a leader in viral news and entertainment, needed a reliable way to surface trending content that would engage regional audiences around the world. With social media both a source and measure of success for its millennial readership, reporters needed to be first to spot what was about to go viral across many platforms and markets.

Using NewsWhip Spike, BuzzFeed reporters can search top-performing content across social networks, filter by location, and rank stories by engagement to pinpoint niche and regional hits in markets like India and Australia. The tool gives a centralized view of the fastest‑spreading posts, helps scoop local stories, streamlines daily monitoring (saving reporters time), and improves the team’s ability to deliver timely, highly engaging content.

BuzzFeed

Andre Borges

Social News Reporter