Case Study: Bauer Media achieves triple-digit audience growth and a unified content strategy with NewsWhip Spike

Bauer Media - Customer Case Study

Bauer Media, a major UK media group with 107 brands reaching 22 million people across radio, digital, TV and magazines, faced a strategic challenge in 2015: many of its stations were operating in silos and Bauer needed a unified content strategy to better engage audiences and bridge each brand’s website with its social communities.

Bauer’s central team trialed NewsWhip Spike for five days to discover, curate and post timely, audience-relevant content with a more appropriate tone. The test drove dramatic gains—+249% social referrals, +138% new mobile users and +104% unique users—and the approach was rolled out group-wide; today Spike’s shared panels and real-time analytics coordinate content across brands, cut discovery time and removed guesswork.

Bauer Media

Ali Wilkinson

Digital Content Manager