Case Study: aufeminin discovers pre-viral niche fashion trends and boosts social reach with NewsWhip Spike

aufeminin - Customer Case Study

Aufeminin is a leading French women's publisher with a strong social media presence that needed to produce niche, platform-specific content for regional audiences. The team faced a constant challenge: spotting platform-specific trends and pre-viral fashion stories before they reached France so they could tailor formats and topics that drive engagement.

To solve this, Aufeminin uses NewsWhip Spike daily to search international sources with targeted keywords (e.g., fashion, dress, trend, curvy, shoes) and filter by period and section. Spike speeds up discovery, highlights formats and stories likely to engage each social platform, and gives a central view of niche content across markets—helping the team streamline production, reduce research hours, win new readers on each social channel, and maintain a data-driven edge over competitors.

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