Case Study: Artear rolls out unified social strategy across platforms and gains 20,000 unique visitors with NewsWhip Spike

Artear - Customer Case Study

Artear, one of Argentina’s largest broadcasters with outlets across Latin America (13TV, TNTV, ciudad.com), needed a way to roll out a unified social strategy and quickly package and place stories for different regional audiences and platforms. The challenge was identifying which stories were gaining traction in each market and which social networks would maximize reach while keeping the conglomerate’s voice consistent.

By using NewsWhip Spike as a constant HUD, Artear’s teams monitor story velocity and platform-specific performance to decide how fast and where to break stories. The result: faster, more efficient publishing and platform-tailored distribution—one Spike-identified Argentine story drove 20,000 unique visitors to their site, and the team produced dozens of Spike-driven stories (32 in one month) with improved audience engagement.

Artear

Juan Manuel Gaitan

Product Manager