Case Study: Veronica Beard boosts clienteling-driven sales with NewStore

Veronica Beard drives 35% clienteling conversion with NewStore

Veronica Beard, a fashion brand known for its chic styles and charitable initiatives, faced a challenge as its retail technology could not support its future omnichannel vision and lacked integrated clienteling tools. The company selected NewStore for its mobile POS and order management solution to serve as a cornerstone for its growth and to enhance personalized customer interactions.

The solution implemented by NewStore provided a mobile-first platform with native clienteling capabilities, enabling associates to conduct highly targeted outreach via SMS. This program drove significant results for Veronica Beard, including a 35% conversion rate on clienteling interactions, with 87% of those sales happening in-store. Furthermore, NewStore helped drive a 1.26x increase in average order value and attributed 9% of all store sales to its clienteling efforts.

Veronica Beard