Case Study: Outdoor Voices Achieves Seamless Omnichannel Retail with NewStore

Outdoor Voices Activates The Future of Retail By #DoingThings The Omnichannel Way

Outdoor Voices, the activewear brand known for its “Doing Things” ethos, wanted to bring more technology into its stores to reduce manual work for shop teams and create a smoother customer experience across online and physical channels. To support that vision, it chose the NewStore Omnichannel Platform, which combines cloud OMS and mobile POS capabilities.

With NewStore, Outdoor Voices equipped store associates with iOS apps for mobile checkout, endless aisle, clienteling, inventory management, and store fulfillment, giving them real-time access to customer and inventory data. NewStore helped the retailer deliver faster, more seamless omnichannel service and more personalized in-store interactions, while enabling the company to scale its store footprint and improve the overall shopping experience.

Outdoor Voices

Kevin Harwood

VP of Technology