Case Study: Oroton cuts unfulfilled orders by 90% with NewStore

Oroton cuts unfulfilled orders by 90% with NewStore

Oroton, an Australian luxury fashion brand, faced significant operational challenges due to its disconnected point-of-sale (POS) and order management systems (OMS). This led to severe inventory inaccuracies, causing a high rate of unfulfilled online orders, lost revenue, and manual work for their teams. To address this, Oroton partnered with NewStore to replace both its legacy POS and OMS.

NewStore implemented its omnichannel platform, consolidating transactions, inventory, and fulfillment onto a single system. This provided Oroton with real-time, accurate inventory visibility. As a result, unfulfilled orders dropped by up to 90%, and the investment reached full ROI within nine months. NewStore's solution also turned store fulfillment into a major revenue channel, driving 12% of all store sales, and reduced manual operational checks by 75%.

Oroton