Case Study: Marine Layer boosts omnichannel sales with NewStore

Marine Layer boosts sales 21% with NewStore store fulfillment

Marine Layer, an American apparel brand known for its soft clothing, faced the challenge of meeting the expectations of modern omnichannel shoppers who demand a seamless purchasing experience across both physical and digital channels. To support its expansion and profitability, the company chose to re-platform its direct-to-consumer business with NewStore's omnichannel platform.

By implementing NewStore's platform, which unified inventory management, POS, and OMS, Marine Layer achieved significant results. The solution enabled store fulfillment for online orders, with 15% of all ecommerce orders now shipped from a store, leading to a 21% increase in sales. NewStore also facilitated an 11% increase in store sales from endless aisle and mixed cart orders, contributing to a nearly 1.5x increase in units per transaction.

Marine Layer