Case Study: GANNI achieves 9x customer capture growth with NewStore omnichannel platform

GANNI Brings Effortless Omnichannel to Global DTC Business Brand grows customer capture 9x with mobile point of sale

GANNI, the contemporary fashion brand, was expanding its direct-to-consumer business into major markets like New York and Los Angeles and wanted to replace a clumsy store and associate experience with something more effortless. To support this growth, GANNI turned to NewStore for a complete omnichannel solution including POS, order management, inventory, clienteling, mobile POS, store fulfillment, and store inventory.

With NewStore, GANNI launched a mobile-first retail setup powered by an iPhone app that streamlined point of sale, inventory management, and store fulfillment while providing a single view of inventory across channels. The result was a 900% increase in customer data capture at the point of sale, better customer service, and more responsible inventory management, helping GANNI operate with a much lighter tech stack.

GANNI

Anders Lindberg Madsen

Product Owner, Unified Commerce Platform