Case Study: G-Star RAW achieves 33% of ecommerce revenue through its app with NewStore Consumer App

G-Star RAW Embraces the Native App Experience App grabs 33% of total ecommerce revenue

G-Star RAW, the Dutch fashion brand, wanted a better way to build and manage its consumer shopping app without relying on its in-house IT and ecommerce teams for the specialized expertise needed to get it right. To solve this, it partnered with NewStore and used the NewStore Consumer App to create a native mobile shopping experience.

NewStore handled the end-to-end app experience, including implementation, testing, and ongoing roadmap support, allowing G-Star RAW to focus on customer engagement and loyalty. The results were strong: the app generated 33% of total ecommerce revenue, converted 7.5x better than the mobile web, and earned a 4.9-star average rating, with nearly half of first-year downloaders making a purchase.

G-Star RAW

Jeffrey Duyvestein

Former Global E-commerce Manager