Case Study: Scotch & Soda boosts ecommerce revenue with NewStore Consumer App

Consumer App Leads Scotch & Soda Digital Sales 23% of total ecommerce revenue stems from app

Scotch & Soda wanted to reverse declining digital sales as shoppers moved from desktop to mobile. After improving its mobile website but still seeing mobile visitors convert at only half the rate of online shoppers, the fashion retailer turned to NewStore and its NewStore Consumer App for a faster, more flexible mobile commerce solution.

NewStore delivered a native consumer app that quickly became a major revenue channel for Scotch & Soda, converting shoppers 15x more than desktop and 6x more than mobile web, while driving nearly 5x higher spend than tablet and mobile web users. The app accounted for 20.6% of total ecommerce revenue in 2021 and 22.6% in 2022, and it earned a 4.8-star average rating as app-exclusive campaigns and ongoing UX improvements boosted loyalty and engagement.

Scotch & Soda

Wim van Zijl

Former Digital Officer