Case Study: Burton achieves omnichannel efficiency and higher sales with NewStore

Burton saves 60% of inventory receiving time with NewStore

Burton Snowboards, the world's largest snowboarding brand, faced challenges managing its growing global direct-to-consumer business across multiple countries, currencies, and languages. The company struggled with system instability, limited inventory visibility, and disparate associate workflows. To support its digital transformation, Burton partnered with NewStore to implement its omnichannel platform.

NewStore provided a single, global solution including mobile POS, OMS, inventory management, and clienteling. This resulted in a 60% time savings in inventory receiving and enabled 8% of web orders to be fulfilled from stores. Furthermore, Burton's clienteling program saw 60% of associate-customer interactions result in a sale, driving over a million dollars in incremental store revenue.

Burton