Case Study: Burton achieves omnichannel data and inventory transformation with NewStore

Burton Optimizes Omnichannel Data in Digital Transformation Clienteling program sees 60% sales conversion in its first three months

Burton, the world’s largest snowboarding brand, needed to support a growing direct-to-consumer business across 32 countries, 9 currencies, and 6 languages while dealing with inconsistent store workflows, limited inventory visibility, and system instability. Burton turned to NewStore for a global omnichannel platform including mobile POS, OMS, store inventory, clienteling, and related integrations.

NewStore helped Burton replace legacy store systems with a mobile-first omnichannel solution that gave store teams real-time access to inventory, customer, and order data, plus a unified HQ view. The results included 60% time savings in inventory receiving, about 8% of web orders fulfilled from stores, and a 60% clienteling sale conversion rate that generated over $1 million in incremental store revenue in the first three months.

Burton

Brian McAllister

Director of Global Operations, Consumer Direct