Case Study: Embedded-Knowledge, Inc. builds authority marketing success with News & Experts

Embedded-Knowledge, Inc says writing a book with News & Experts was one of the best decisions they ever made

Eduardo and Erica Campos, founders of the consulting firm Embedded-Knowledge, Inc., sought to establish their authority to better help business leaders design complex solutions. They partnered with vendor News & Experts through the Advantage|ForbesBooks program to write and market a book.

The News & Experts team provided comprehensive support, guiding the authors through the entire process from writing to leveraging the content for media coverage, social media campaigns, and blog posts. This Authority Marketing approach was critical to their success, significantly building their professional profile and network. The result was so positive that the authors cited it as one of the best decisions they had made and are considering writing another book.

Embedded-Knowledge, Inc