Case Study: RaceBest.com achieves a smoother runner experience with NewRedo UX optimisation

RaceBest.com boosts sales and usability with NewRedo

RaceBest.com, an online running event entry platform, faced the challenge of creating a high-traffic website that was user-friendly for runners and efficient for event organizers. Their goal was to optimize the user experience by eliminating mandatory logins, streamlining race discovery, and automating high-volume procedures like refunds. NewRedo was engaged to provide a comprehensive UX design and user research solution to address these needs.

NewRedo implemented a solution using user research, iterative UX design, and an agile methodology to build a fast, mobile-friendly platform hosted on Amazon AWS. The project successfully removed registration barriers for runners and automated key processes for organizers. This user experience optimisation delivered by NewRedo resulted in an enhanced experience for both user groups, encouraging greater race participation and providing efficient event management capabilities.

RaceBest.com