Case Study: Nufarm achieves global multi-site website management with Newpath Web

Nufarm streamlines 60+ multilingual websites with Newpath Web

Nufarm, a leading agricultural company, approached Newpath Web to improve its online presence and manage its complex global enterprise. The challenge was to build and launch numerous websites for different brands and regions while maintaining corporate compliance and a consistent brand identity across all of them.

Newpath Web implemented a highly customized, multi-instance WordPress CMS on AWS infrastructure to manage over 50 country sub-sites. This solution streamlined content management, significantly lowered the total cost of ownership, and freed Nufarm's marketing teams to create campaigns without ongoing developer support. The results for Nufarm included improved global market engagement, the ability to enter new markets, and a strengthened online brand, all supported by Newpath Web's 24/7 strategy and development teams.

Nufarm