Case Study: Middy’s Electrical achieves a unified B2B eCommerce platform with Newpath Web and Kentico Xperience

Middy’s Electrical unifies 3 websites with Newpath Web

Middy's Electrical, Australia's largest independent electrical wholesaler, faced the challenge of managing three separate websites and sought to consolidate them into a single, integrated B2B eCommerce platform. They partnered with Newpath Web to create a unified solution on the Kentico Xperience digital experience platform to improve user experience, marketing capabilities, and ease of management.

Newpath Web implemented a comprehensive solution using Kentico Xperience, augmented with custom .NET7 and REACT builds to handle complex B2B requirements like job lists and account verification. The results were transformative, successfully consolidating the three sites into a single, high-performing platform that streamlined order management and enhanced targeted marketing, exceeding Middy's strategic objectives for a reliable and secure digital environment.

Middy’s Electrical