Case Study: Melbourne Cricket Club achieves a better mobile-first digital experience with Newpath Web

Melbourne Cricket Club boosts MCG and MCC website engagement with Newpath Web

The Melbourne Cricket Club (MCC) needed to update its websites for the MCG and MCC membership to be mobile-friendly, improve navigation, and align with brand guidelines. They engaged vendor Newpath Web to help identify comprehensive requirements and select the most appropriate solution, which was built on the Sitecore platform.

Newpath Web conducted an extensive discovery and analysis process to design a solution that increased operational efficiencies and enhanced the customer experience. The implemented solution included way-finding technology, e-commerce integration, and tools for creating unique experiences. Newpath achieved an outstanding result for the organization that received great feedback and engagement from patrons.

Melbourne Cricket Club