Case Study: Dulux Group’s Parchem streamlines product management and customer engagement with Newpath Web

Dulux Group launches a new digital experience in 6 months with Newpath Web

The customer, Dulux Group via its subsidiary Parchem, faced the challenge of modernizing its traditional marketing and sales strategies for its FOSROC brand. Their goal was to reduce business costs and better engage the Australian building sector through a digital transformation. They partnered with vendor Newpath Web to develop a strong online presence with e-commerce capabilities.

Newpath Web implemented a decoupled Drupal CMS solution, integrating e-commerce, a product catalogue, and a unique quote builder feature. Using a collaborative, human-centered design process and a LEAN methodology, the vendor created a streamlined platform that significantly reduced sales and marketing costs for Parchem. The new system improved customer engagement and freed internal teams to focus on client service.

Dulux Group (via Its Subsidiary Parchem)