Case Study: Disney launches an Iron Man 3 treasure hunt game with Newpath Web

Disney launches Iron Man 3 treasure hunt with Newpath Web and 43 hidden suits

Disney faced the challenge of creating buzz for the launch of Iron Man 3 by developing an innovative online game. They tasked vendor Newpath Web with building a desktop and mobile experience where users could fly as Iron Man on Google Maps to locate hidden suits across Australia and New Zealand, requiring complex game development and integration.

Newpath Web developed a custom game using Javascript, PHP, and Google API integration on a Drupal platform. The solution allowed users to navigate a satellite map and Street View as Iron Man, complete with an immersive HUD display. The campaign was a huge success, engaging hundreds of thousands of users and generating significant social media buzz.

Disney