Case Study: Choices Flooring boosts customer engagement with Newpath Web

Choices Flooring serves 1M+ users a year with Newpath Web

Choices Flooring, an Australian retail flooring group, wanted to revamp its basic WordPress platform to create a more dynamic and usable digital presence that matched its innovative industry standing. They engaged vendor Newpath Web to address decreased audience engagement and to centralize and automate their extensive digital marketing and sales activities, including the need to integrate with Salesforce Marketing Cloud.

Newpath Web designed and built a new solution on the Kentico EMS platform. The solution included marketing automation, an AI chatbot, a personalized 'My Choices' inspiration tool, and a mobile-first online magazine. This dramatically increased audience engagement through new points of contact like contextual enquiries and the chatbot. The website successfully attracts over one million users annually and provides a modern, comprehensive experience for consumers.

Choices Flooring