Case Study: Brescia Faculty Association achieves pay parity and closes the gender‑wage gap with New/Mode

Winning a campaign to close the gender-wage gap

Brescia Faculty Association, representing faculty at Canada’s only women’s university, faced a stark gender‑wage gap: two‑thirds of faculty were women while the college paid among the lowest salaries in Ontario despite running a multi‑year surplus. To push the university to commit to equal pay, the Association partnered with New/Mode and used the One‑Click Email tool to quickly mobilize supporters and pressure the board.

Working with New/Mode’s engagement tools, the Association ran a focused letter‑writing campaign that generated over 600 letters in one week, produced a 200% increase in social media reach and 73% supporter growth. That pressure helped avoid a strike, led the board to ratify a new agreement, and brought Brescia’s wages in line with peer institutions.