Case Study: PICO California mobilizes against ICE raids with New/Mode

PICO California drives thousands of supporter actions in days with New/Mode

PICO California faced the urgent challenge of protecting immigrant communities from fear and uncertainty during widespread ICE raids in Los Angeles in June 2025. They needed to rapidly organize public pressure to demand accountability from major local institutions.

Using the New/Mode platform, PICO California launched a multilingual petition and mobilized faith leaders to drive thousands of supporter actions. This solution enabled a viral campaign that generated national media coverage and successfully pressured the Los Angeles Dodgers to respond. New/Mode helped turn rapid organizing into tangible results.

PICO California