Case Study: Beyond The Bomb achieves local victories and legislative momentum to limit presidential nuclear launch authority with New/Mode

How to mobilize local communities on an international issue – and win

Beyond The Bomb faced the challenge of turning a complex global threat — the President’s sole authority to launch nuclear weapons — into urgent, local action that persuades city, county and state officials to act. To mobilize communities and make the issue tangible, Beyond The Bomb partnered with New/Mode and used New/Mode’s Targeted Engagement tools, including One-Click Calling and One-Click Email, to drive grassroots organizing and direct constituent outreach.

Using New/Mode’s tools (alongside ActionNetwork), supporters phoned and emailed local councilors, mayors and legislators to introduce and pass resolutions demanding Congressional approval for any nuclear strike. The campaign drove 18,800+ landing-page visits, generated 5,700+ messages to local lawmakers, secured 12 local resolutions (including San Francisco and parts of New Hampshire, Massachusetts and Southern California), and helped advance a federal bill and California’s AJR 30 — demonstrating measurable progress and a growing, sustainable movement.

Beyond The Bomb