Case Study: Sunrise Movement achieves mass mobilization and secures 40 Representatives for a Green New Deal with New/Mode

How a youth-led movement mobilized tens of thousands on climate – including Congress

Sunrise Movement, a youth-led climate organization, needed to rapidly mobilize tens of thousands of supporters to pressure key Representatives and House leadership to back a Select Committee on a Green New Deal after the UN climate warning. They partnered with New/Mode, using tools like One-Click Calling, Storm Social, One-Click Email and Letters to the Editor to give supporters easy, issue-focused actions (tweet, call, email, submit letters).

New/Mode delivered a multi-channel campaign that drove high engagement and measurable results: a 4.7% average conversion rate (well above typical landing-page benchmarks), 10,406 Tweets at Representatives, 10,016 calls to Congress and the Senate, 795 letters to local editors, coordinated sit-ins and Days of Action in D.C., and ultimately helped secure 40 Representatives to back the select committee for a Green New Deal.

Sunrise Movement