New/Mode
13 Case Studies
A New/Mode Case Study
RejectTeck, the coalition campaigning against Teck Resources’ proposed Frontier oilsands mine, faced a looming federal decision amid low public awareness and high political risk in Alberta. New/Mode supplied the digital advocacy toolkit — including Storm Social, One‑Click Calling, One‑Click Email, Letters to the Editor and One‑Click Fax — to help organizers rapidly scale multi‑channel public engagement.
Using New/Mode’s platform, partners like Stand.Earth, Leadnow and 350.org ran coordinated one‑click calls, emails, faxes and letters-to-the-editor, generating 26,000+ emails and calls, 4,000+ faxes, and 985+ letters to local editors; five days before the deadline Teck withdrew its Frontier application. New/Mode’s multi‑channel tools enabled the sustained, targeted pressure that produced the measurable result: one withdrawn oilsands proposal.
RejectTeck
Don Lindsay
CEO and President