Case Study: Building Better Schools achieves 90,800+ emails to MPPs and protects Full-Day Kindergarten with New/Mode

Growing a Strong Public Voice to Halt $1B in School Cuts

Building Better Schools, a public campaign supported by the Elementary Teachers’ Federation of Ontario, mobilized parents, educators and students to oppose $1 billion in proposed cuts to public education. Their challenge was scaling outreach and turning passive supporters into active advocates; to do this they adopted New/Mode’s One-Click Email and One-Click Calling tools to make contacting MPPs and the Minister of Education simple and immediate.

New/Mode’s tools were embedded into NationBuilder landing pages via a tag snippet and styled with a custom theme, while complementary feedback and pledge pages amplified stories and signatures. The result: more than 90,800 emails to MPPs and the Premier (as of March 13, 2019), 200+ calls in 24 hours, viral growth on Twitter, and the protection of full-day learning for 4- and 5-year-olds—demonstrating New/Mode’s measurable impact on public pressure and rapid engagement.

Building Better Schools