Case Study: Elementary Teachers' Federation of Ontario halts school cuts with New/Mode's advocacy platform

ETFO drives 90,800 emails to stop school cuts with New/Mode

The Elementary Teachers' Federation of Ontario (ETFO) faced the challenge of building a broad public movement to oppose $1 billion in proposed education cuts, needing to move beyond their membership to engage parents and the community. They partnered with New/Mode, using its advocacy and civic engagement platform to power their "Building Better Schools" campaign.

New/Mode provided one-click email and call tools embedded into the campaign's NationBuilder pages, enabling easy contact with legislators. This multi-channel strategy helped transform passive observers into active participants. The campaign generated over 90,800 contacts to officials, viral social media growth, and contributed to protecting full-day kindergarten, demonstrating New/Mode's impact in mobilizing public pressure.

Elementary Teachers' Federation of Ontario (etfo)