Case Study: Seatrade Cruise Global achieves record media coverage with NewmanPR

Seatrade Cruise Global - Customer Case Study

The vendor NewmanPR was engaged by the customer Seatrade Cruise Global to manage all media relations for the world's largest annual cruise industry convention. Their challenge was to generate widespread media attention and manage the entire press operation for this significant event.

NewmanPR provided a comprehensive media relations solution, handling everything from press recruitment and press conferences to producing a daily on-site newspaper. In their final year, the vendor's efforts secured a record 351 attending journalists and achieved 760 media placements, resulting in an estimated advertising equivalency of over $14 million.

Seatrade Cruise Global