Case Study: Keys Recover restores critical hurricane recovery communication with NewmanPR

Keys Recover launches emergency website in 2 days with NewmanPR

The customer, Keys Recover, faced a severe crisis communication challenge following the devastation of Hurricane Irma, which left the Florida Keys with widespread damage and broken infrastructure. They urgently needed a way to provide reliable information to residents and coordinate recovery efforts. The vendor, NewmanPR, provided its crisis communications and web-production services to address this immediate need.

NewmanPR rapidly developed and launched the KeysRecovery.org website and managed associated social media accounts, creating a vital information clearinghouse. The solution provided essential updates on services, a platform for locating missing persons, and a way to coordinate aid. The results were highly impactful, with the site receiving up to 110,000 visits per day and remaining active for months, successfully facilitating the community's recovery until most services were restored.

Keys Recover