Case Study: Keys Recover helps residents access critical hurricane recovery information with NewmanPR's digital response

Keys Recover - Customer Case Study

NewmanPR was engaged by Keys Recovery, a recovery effort for the area struck by Hurricane Irma, to address the critical and immediate challenge of disseminating essential information after the hurricane caused widespread devastation. The urgent need was for a centralized communications hub to coordinate aid and provide updates to residents and their families.

The solution implemented by NewmanPR was the rapid development and launch of the website KeysRecovery.org, supported by branded social media accounts. The site served as a vital clearinghouse for recovery information, including service statuses and a platform for locating people. The results were immediate and significant, with the site receiving 76,000 visitors on its first full day and up to 110,000 daily visits thereafter, effectively centralizing crucial aid coordination for the community.

Keys Recover