Case Study: Holland America Line boosts awareness with NewmanPR's National Food Faces Day campaign

Holland America Line earns 103 placements and $7M in AEV with NewmanPR

The customer, Holland America Line, faced the challenge of maintaining media visibility during the global pandemic, which had shut down the cruise industry and made in-person events impossible. The vendor, NewmanPR, leveraged an existing art-table book, "Food Faces," to develop a fresh publicity strategy centered around creating a new national day.

NewmanPR implemented a virtual event for journalists to create "Food Faces" in an interactive online session with the chef, supplemented by social media engagement from other famous chefs. This solution generated significant awareness, resulting in 103 media placements with an audience reach of 297 million and an estimated advertising equivalency value of $7 million for Holland America Line.

Holland America Line