Case Study: Florida Keys & Key West achieves nationwide media reach with NewmanPR's mat release

Florida Keys & Key West - Customer Case Study

The customer, Florida Keys & Key West, sought to extend its brand communications into broader markets. NewmanPR addressed this challenge by implementing a mat release service, a form of sponsored content designed for widespread media placement.

NewmanPR executed the strategy by tying the brand to a current trend. The results were significant, with the sub-$6,000 campaign generating 4,400 articles in all 50 states, a print readership of 6.8 million, and online potential impressions of 77.1 million, delivering an advertising value of over $22,000 for exceptional ROI.

Florida Keys & Key West