Case Study: Florida Keys Account achieves nationwide media reach with NewmanPR mat releases

Florida Keys Account generates 4,400 articles in 50 states with NewmanPR

NewmanPR executed a public relations campaign for a Florida Keys account using a Mat release service to extend the brand's reach into secondary and tertiary media markets. The challenge was to effectively communicate the client's brand message across a wide range of community publications and penny savers.

The solution involved NewmanPR writing the copy and selecting artwork for the releases, strategically tying the brand to a current trend and including a call to action. The results were exceptional, generating 4,400 articles in all 50 states with a total readership of 6.8 million and online potential impressions of 77.1 million. For an outlay of less than $6,000, NewmanPR delivered an approximate ad value of over $22,000, achieving a significant return on investment.