Case Study: Carnival Cruise Line engages employees with NewmanPR’s Seaview newsletter

Carnival Cruise Line engages 3,900 shoreside and 33,500 shipboard employees with NewmanPR

NewmanPR provided public relations and publishing services for Carnival Cruise Line, which sought to create an engaging internal communications vehicle for its large and distributed workforce. The challenge was to produce a publication that would recognize employee achievements, share important company news, and provide wellness information to both shoreside and shipboard employees.

The solution implemented by NewmanPR was the production of "Seaview," a glossy quarterly employee magazine featuring news, Q&As, wellness columns, and interactive games. The publication was extremely popular and widely distributed throughout Carnival's headquarters and across its fleet of 22 ships. Publication was ultimately suspended following the industry-wide lockdown in March 2019.

Carnival Cruise Line