Case Study: Stile connects countryside communities with New Icon

Stile launches investor-ready countryside app with Newicon on a £120,000 budget

Stile, a company founded by a couple with deep roots in countryside living, needed to create a digital product to connect rural communities without the restrictions of mainstream social media. Their challenge was a limited budget of £120,000, requiring a compelling proof of concept to secure further investment. They partnered with Newicon for its innovation and prototyping services to shape their vision.

Newicon delivered a high-fidelity clickable prototype that defined the app's architecture and established its distinct visual identity. This solution provided Stile with a tangible blueprint to successfully pursue investment and launch a live app. The resulting product, which retained Newicon's original branding and design, continues to grow its community with users actively engaging in the rural social space as envisioned.

Stile