Case Study: Genuine Impact raises £500,000 with Newicon’s fintech mobile app

Genuine Impact raises £500,000 with Newicon

Genuine Impact, a fintech startup founded by former BlackRock employees, needed to rapidly develop a mobile app to showcase its intelligent investment algorithm and secure crucial funding. The challenge for vendor Newicon was to build and deploy a beta version of the application on both the Apple and Android app stores within an extremely tight deadline of under two months.

Newicon addressed this by using an agile process to refine the UX and brand design before developing a hybrid app with a single Vue.js codebase wrapped in Cordova. This efficient approach allowed them to deliver the app on time. As a direct result, Genuine Impact successfully launched the app and exceeded its crowdfunding target, raising £500,000 and gaining thousands of active users.

Genuine Impact