Case Study: Ethicall modernises fundraising operations with Newicon’s cloud telephony and CRM platform

Ethicall modernises fundraising with Newicon's cloud platform in a years-long transformation

Ethicall, a telephone fundraising specialist, faced challenges with its clunky, on-premise CRM and backend systems. The organization approached vendor Newicon to modernize its operations with a more agile, cloud-based solution that could support its growth and adapt to the emerging digital landscape.

Newicon developed a custom cloud platform that integrated telephony and database solutions, using Twilio for call orchestration. This streamlined Ethicall's entire operation, ensured business continuity during lockdowns, and provided a resilient, future-ready system with robust security. The new solution eliminated manual call tracking and disjointed scripts, enabling more efficient fundraising.

Ethicall