Case Study: Orico Technology achieves successful U.S. market penetration with Newegg Marketplace

Orico Technology grows U.S. sales 4x with Newegg

Orico Technology, a Shenzhen-based manufacturer of storage and connectivity products, successfully captured the Chinese market but faced monumental challenges in entering the United States. With limited resources, the company struggled to find distribution partners, negotiate terms, set up logistics, and establish brand awareness. To overcome this, they turned to the vendor Newegg and its Global Seller Program.

Newegg's solution provided Orico with an easy-to-integrate marketplace storefront with no startup cost, enabling a quick US launch. Newegg supported the brand with tailored marketing, merchandising tools, and its "Shipped by Newegg" fulfillment service to lower logistical costs and increase delivery speed. As a result, Orico's quarterly sales volume on Newegg grew to over four times since launch, and over 75% of its US products are now fulfilled through Newegg. This partnership allowed Orico to successfully establish its brand and market share in the United States.

Orico Technology