Case Study: Orico achieves seamless U.S. market expansion with Newegg Marketplace

Orico quadruples quarterly sales with Newegg and fulfills 75% of U.S. orders via SBN

Orico Technology, a Chinese manufacturer of computer storage and mobile accessories, faced significant barriers to entry when attempting to expand into the U.S. market. These challenges included finding distribution partners, establishing logistics, and building brand awareness, leading them to seek a partnership with Newegg Marketplace.

Newegg implemented a three-phase strategy focusing on product integration, marketing, and customer service. This included using Newegg's marketing channels and their Shipped by Newegg (SBN) fulfillment service to store inventory and ensure quick domestic delivery. As a result, Orico's quarterly sales volume quadrupled, over 75% of their U.S. orders are now fulfilled via SBN, and they successfully established their brand and gained market share.

Orico Technology