Newegg
5 Case Studies
A Newegg Case Study
Montech, a consumer electronics company selling PC hardware and gaming peripherals, faced stiff competition on the Newegg Marketplace. Their challenge was to find a strategy that would drive significant traffic to their products and win the highly competitive buy box placement to increase conversions and profitability. They turned to Newegg's Sponsored Product Ads service for a solution.
By adopting Newegg's Sponsored Product Ads, Montech utilized both automatic and manual targeting features to optimize their keyword bidding and ad spend. This strategy provided them with critical consumer insights and complete oversight of their campaigns, allowing them to maximize their budget. As a result, Montech supercharged their sales, achieving a growth of more than 50% within nine months and improving their overall return on ad spend.