Case Study: Montech achieves 50% sales growth with Newegg Sponsored Ads

Montech boosts sales by 50% with Newegg Sponsored Ads

Montech, a consumer electronics company selling PC hardware, faced stiff competition on the Newegg Marketplace. Their challenge was to drive traffic and earn profit while competing for the highly coveted 'buy box' placement against millions of other products. They sought a comprehensive advertising solution from Newegg that would provide automation, consumer insights, and budget control.

Newegg's solution was its Sponsored Product Ads service, which Montech adopted early. Using a combination of automatic and manual targeting features, Montech optimized their keyword strategy and bidding to improve their return on ad spend. This approach from Newegg allowed them to secure top ad placements and own the buy box. As a result, Montech supercharged their sales, growing them by more than 50% within nine months and achieving a positive halo effect on other parts of their business.

Montech