Case Study: Altatac boosts buybox wins and cuts fulfillment costs with Newegg Shipped by Newegg (SBN)

Altatac boosts customer ratings 10% with Newegg

Altatac, an e-commerce company focused on offering low prices and free shipping, faced the challenge of winning sales and maintaining profit margins while competing on multiple online marketplaces. Their goal was to find innovative ways to stand out beyond just competing on price.

The vendor, Newegg, provided a solution through its Shipped by Newegg (SBN) fulfillment service. By using SBN for a specific smart thermostat product, Altatac eliminated fulfillment fees and gained free shipping. This improved their buybox algorithm ranking, shooting their listings to the top of search results. The savings allowed them to offer more competitive pricing, which compounded sales and helped deplete overstock inventory. As a result, Altatac saved on expensive shipping, increased buybox wins, and saw a 10% increase in customer ratings.

Altatac