Case Study: Blendid delivers robotic smoothie service with NewDealDesign

Blendid delivers smoothies in 100 combinations with NewDealDesign

The customer, Blendid, a startup passionate about technology and health, faced the challenge of designing a completely new, automated food service experience centered around a robotic kiosk that could create customized smoothies without any human attendants. They engaged the vendor, NewDealDesign, for a comprehensive solution that included strategy, naming, brand identity, experience and app design, industrial design, and low-volume fabrication.

NewDealDesign developed a holistic solution for Blendid, including the brand name and a dynamic identity that reflected the mixing of ingredients. They designed a multi-touchpoint digital experience to guide users through ordering and collection, and created a compact, vertically-oriented kiosk that functioned as a miniature theater to showcase the robotic performance. The vendor's approach, which utilized cost-effective carpentry for fabrication, resulted in an efficient and delightful automated service that successfully delivered tailored smoothies with a minimal footprint.

Blendid