Case Study: Reed Midem adapts to virtual events with Newbridge

Reed Midem - Customer Case Study

Reed MIDEM, part of Reed Exhibitions, is a major international event organizer that had to rapidly rethink how it delivered trade shows and conferences when Covid-19 disrupted in-person events in 2020. With events like MIPIM, MIPCOM, and MIP Cancun impacted, the company needed a way to produce, manage, and repurpose large volumes of digital content for virtual and hybrid experiences. It worked with Newbridge, using Moments Lab’s AI-powered media asset management platform.

Newbridge helped Reed MIDEM adapt by enabling features such as speech-to-text, translation, subtitling, third-party platform collaboration, and live clipping to speed up content production and social sharing. The result was a more agile, cost-effective workflow that supported virtual events, improved content accessibility, and helped the team meet tight turnaround times. Reed MIDEM said Newbridge had become “indispensable,” “practical, smart and flexible,” and noted that the platform was helping accelerate its move toward hybrid events.

Reed Midem

Martin Screpel

Publishing Director