Case Study: Le Parisien Accelerates Video Archiving and Monetization with Newbridge

Le Parisien - Customer Case Study

Le Parisien, a major French newspaper owned by LVMH, needed a cloud-based way to better manage, search, publish, and monetize its growing video archive while supporting remote collaboration and reducing support costs. To meet these needs, the company turned to Newbridge’s AI-powered media hub, Moments Lab, as a centralized solution for archive indexing and rapid distribution.

With Newbridge, Le Parisien automated the indexing of master assets with AI-generated metadata, semantic search, and connectors to INA MEDIAPRO, Dailymotion, and YouTube. The result was a more agile and collaborative editorial workflow that speeds publication and monetization, with the team now producing 5–10 videos per day and having sent more than 1,250 programs to Dailymotion since April 2021.

Le Parisien

Guillaume Otzenberger

Video Technical & Creative Director