Case Study: Brut Achieves 600M Cannes Views with Newbridge

Brut - Customer Case Study

Brut, Europe’s leading social media brand for short-form digital content, needed a faster way to index, search, and clip massive volumes of Cannes Film Festival footage for rapid social publishing and reporting. Newbridge provided Moments Lab’s AI video discovery platform, helping Brut’s teams across multiple locations quickly identify the right moments for social reels, highlights, and newsroom coverage.

Using Newbridge’s Moments Lab integration with LucidLink, Brut enabled instant collaboration on live Cannes footage, faster editing in Premiere Pro, and near-real-time publishing through smart collections and a cloud media hub. The result was Brut’s most successful Cannes to date, with 600 million views across its 2024 coverage and a 90% year-over-year increase in social views.

Brut

Gabriel Millet

Head of Post-Production